Italy decided to boost its export of design and furniture products towards the Chinese market, with an official trade promotion programme “La Cina Arreda Italiano” organised by the Italian Trade Commission and the main industrial associations (Federlegno/Arredo – COSMIT, Confartigianato, CNA). The programme focuses on interior design products, one of the traditional Made in Italy excellence segments, together with automotive, food & wine and fashion.

The programme started in February with a Media Tour through the industrial districts in central and northern Italy (Piemonte, Lombardia, Marche), with more than 25 Chinese media representatives (CCTV, Dragon TV, Domus, Furniture Today, Interior DesignChina, and others). A trip through major Italian brands (Gessi, Serralunga, Poliform, Missoni, Scavolini) to understand the quality key factors of top design products: tradition, excellence, quality.

A few days ago (March 6-8), the trade promotion programme was introduced to more…