End of the year. Time to think about an analysis or evaluation of the pas months and, probably, get stuck on (fragile?) good wishes. It’s been almost one year since we launched the Startup Lookup! special, exploring the startup environment on both coasts of the Atlantic, trying to feel the innovative vision and mindset of revolutionary entrepreneurs. The 2014 most read top three it’s related to home automation, digital marketing and big data. Here we are:
Fireworks it’s a startup founded in China by a young Italian entrepreneur, Andrea Fenn, who previously founded the Ogilvy social media team in the Asia Pacific market. The interview shows the importance of a structured social media marketing in a market completely changed since the big hype of the social media spread, with strategic consequences in terms of brand awareness and market approach. Especially in China, digital media are deeply connected with the mouthword spread goal and the brand reputation, due to the cultural mindset, and an effective e-marketing can be a powerful weapon while facing the competitors.
Kuldat is an Italian startup that developed a powerful technology that saves time and money to every company. It’s an integrated system that supports CEOs and company’s decision makers in understanding their market, the product appeal for consumers and the strategies of the main competitors. It’s not only a simple social media monitoring tool, but also a system that manages more than 62,000 online resources. It’s like having a full time dedicated analyst that provides insights regarding the most interesting market trends useful to take informed decisions. After the SMAU exhibition in Rome, we interviewed Marco Visibelli, Kuldat CEO. A must read, definitely.