Nest the revolutionary startup in the home automation industry, acquired by Google, has then acquired Revolv in 2014 one of the most interesting manufacturers in the smart home industry, that delivered a smart hub to manage an infinite range of devices without any tech effort from the average user.
The company was merged in with the wider team at Nest, Google’s smart home subsidiary, and it immediately stopped selling its device. Nest told the press that the acquisition was focused on bringing the Revolv team into the company, rather than acquiring the product or users community, with the company’s co-founder, Matt Rogers, telling Re/Code at the time that: “We are not fans of yet another hub that people should have to worry about. It’s a great team, an unbelievable team. There’s a certain amount of expertise in home wireless communications that doesn’t exist outside of these 10 people in the world”.
The technology was integrated into the Nest smart-home software platform, but no one would expect to have the device completely shut down and disabled in less than two years from the merger announcement. Maybe our forecasts at the time on Nest’s good move on Revolv’s cutting edge solution were right.
Revolv founders write a short post to their users telling them that, due to the efforts on the Nest own software platform, they’re no more able to allocate resources to Revolv, and they’re forced to disable the devices completely within May 15.
The Guardian reports that Business Insider, which first reported the shutdown, was told by Nest that “Revolv was a great first step toward the connected home, but we believe that Works with Nest is a better solution and are allocating resources toward that program”. Nest decline to tell the press exactly how many customers would be affected by the decision.
It’s not a smart move from a top player in the market that’s getting negative press everywhere and it’s making users furious with a despicable turn around on all those who first believed in the product and the Colorado based startup, event funding the first stages of the production. A quick strange decision that comes after the exodus of the former Dropcam employees who reportedly left after the merger with the smart home security startup, according to some observers.