You shall have no other app before me
“Not another app!” would be easily telling you any consultant or IT geek you rely on for marketing. Compared to web browsing, users spend more time online with in-app traffic, […]
Tag Archives: China
Rush hour: looking for a fast paced e-commerce market?
China, United States and United Kingdom account for more than 60% of the global e-commerce sales in the B2C channel. Chinese market is the biggest market in terms of volume […]
Digital, conscious, expert: customer identity in 2019
Fast moving trends are quickly changing consumer values and priorities, and is quite essential to understand how customer’s perception evolves to finely tune your marketing strategy. It’s not something you […]
Who will win the artificial intelligence battle? US or China?
The Economist, The New York Times, USA Today and many others have chosen among their must reads of the year AI Superpowers an interesting essay by Kai-fu Lee, former founding […]
ASEAN: the great digital rush (waiting for the free e-trade zone)
In 2017, the Malaysian government launched, together with Alibaba, a digital free-trade area with a logistics center in Kuala Lumpur and a specific focus on cross-border e-commerce development for micro, […]
Trade war, Brexit, China landing: a major slowdown in 2019 economy?
Euromonitor has just released the 2019 economic forecast in an interesting webinar yesterday (available here), with a good summary of global trends that are going to influence the international economy […]
E-commerce: you can spot the top online retailers, don’t you?
Amazon, Apple.com and Walmart together make about 100 billion dollars of e-commerce turnover (2017 figures), which however covers less than 10% of the market share, showing that the market is […]
B2B e-commerce: are companies spotting the biggest slice of e-pie?
When we think about e-commerce, the association with B2C is automatic: a company directly sells to final customers. The purchases we experience every day along with the new retail marketing […]
Social selling: how experience drives your brand awareness
Better late than never: Instagram has released even a month ago a new shopping feature that allows users to browse their timeline and find product tags inside the pictures. A […]
Fashion in China: who’s gonna win the e-commerce challenge?
Few days ago JD.com, one of the two big players in the Chinese e-commerce market, launched Toplife a new online platform focused on luxury product and providing a top level […]
