A better digital advertising? It ain’t easy
The economy of attention has led us to a saturated advertising arena, where background noise distracts the audience and tools are evolving to address the challenge. We are at an […]
The economy of attention has led us to a saturated advertising arena, where background noise distracts the audience and tools are evolving to address the challenge. We are at an […]
Two weeks ago Doug McMillon, CEO of Walmart, acknowledged Walmart delay in the digital retail. Despite multiple attempts to exploit its market position and its widespread presence in the territory, […]
Artificial intelligence is one of the buzzwords of the moment, attracting investments and sparkling geopolitical tensions and global challenges. We have seen with Kai Fu Lee and his AI superpowers […]
Shopify, the Canadian e-commerce giant, has made an important move on logistics, actually entering a frontal competition with Amazon, in a pretty difficult terrain. Last month during the investor day, […]
“Not another app!” would be easily telling you any consultant or IT geek you rely on for marketing. Compared to web browsing, users spend more time online with in-app traffic, […]
Can’t really miss the Netcomm Forum 2019 in Italy, one of the most interesting e-commerce events in Europe where every year the whole digital community gathers to share opinions, analysis, […]
Fingerprints to unlock the payment, a balance just a tap away on your smartphone, a smooth sign up process, and possibly an infrastructure that allows you to pay on the […]
IKEA finally opened a store in the heart of Paris: 500k sqm with services, restaurant and a whole new approach to the millennials customers, the cluster everyone in the retail […]
China, United States and United Kingdom account for more than 60% of the global e-commerce sales in the B2C channel. Chinese market is the biggest market in terms of volume […]
Fast moving trends are quickly changing consumer values and priorities, and is quite essential to understand how customer’s perception evolves to finely tune your marketing strategy. It’s not something you […]