A better digital advertising? It ain’t easy
The economy of attention has led us to a saturated advertising arena, where background noise distracts the audience and tools are evolving to address the challenge. We are at an […]
Tag Archives: technology
Walmart and the digital challenge. Still struggling?
Two weeks ago Doug McMillon, CEO of Walmart, acknowledged Walmart delay in the digital retail. Despite multiple attempts to exploit its market position and its widespread presence in the territory, […]
AI and retail: the marketing game is heating
Artificial intelligence is one of the buzzwords of the moment, attracting investments and sparkling geopolitical tensions and global challenges. We have seen with Kai Fu Lee and his AI superpowers […]
Shopify bets on logistics (and startups too)
Shopify, the Canadian e-commerce giant, has made an important move on logistics, actually entering a frontal competition with Amazon, in a pretty difficult terrain. Last month during the investor day, […]
You shall have no other app before me
“Not another app!” would be easily telling you any consultant or IT geek you rely on for marketing. Compared to web browsing, users spend more time online with in-app traffic, […]
E-commerce Europe: time to evolve?
Can’t really miss the Netcomm Forum 2019 in Italy, one of the most interesting e-commerce events in Europe where every year the whole digital community gathers to share opinions, analysis, […]
Run! Run!! RUN!!! Can you spot the digital payment champion?
Fingerprints to unlock the payment, a balance just a tap away on your smartphone, a smooth sign up process, and possibly an infrastructure that allows you to pay on the […]
IKEA: smart (late) move to meet the millennials
IKEA finally opened a store in the heart of Paris: 500k sqm with services, restaurant and a whole new approach to the millennials customers, the cluster everyone in the retail […]
Rush hour: looking for a fast paced e-commerce market?
China, United States and United Kingdom account for more than 60% of the global e-commerce sales in the B2C channel. Chinese market is the biggest market in terms of volume […]
Digital, conscious, expert: customer identity in 2019
Fast moving trends are quickly changing consumer values and priorities, and is quite essential to understand how customer’s perception evolves to finely tune your marketing strategy. It’s not something you […]
Valerio Sold Out 