Valerio Soldani: about me
While Mastodon is apparently replacing (?) Twitter with the Fediverse, and ChatGPT makes us taste a bit of AI takeover soon enough, it’s maybe a little hard to update a […]
Category Archives: Business and opportunities
A better digital advertising? It ain’t easy
The economy of attention has led us to a saturated advertising arena, where background noise distracts the audience and tools are evolving to address the challenge. We are at an […]
Walmart and the digital challenge. Still struggling?
Two weeks ago Doug McMillon, CEO of Walmart, acknowledged Walmart delay in the digital retail. Despite multiple attempts to exploit its market position and its widespread presence in the territory, […]
AI and retail: the marketing game is heating
Artificial intelligence is one of the buzzwords of the moment, attracting investments and sparkling geopolitical tensions and global challenges. We have seen with Kai Fu Lee and his AI superpowers […]
Shopify bets on logistics (and startups too)
Shopify, the Canadian e-commerce giant, has made an important move on logistics, actually entering a frontal competition with Amazon, in a pretty difficult terrain. Last month during the investor day, […]
Are you ready for the next compliance armageddon?
Just few months to the next compliance armageddon: on September 14th 2019, according to the PSD2 European directive, new requirements for authenticating online payments will be introduced. PSD2 is the […]
You shall have no other app before me
“Not another app!” would be easily telling you any consultant or IT geek you rely on for marketing. Compared to web browsing, users spend more time online with in-app traffic, […]
E-commerce Europe: time to evolve?
Can’t really miss the Netcomm Forum 2019 in Italy, one of the most interesting e-commerce events in Europe where every year the whole digital community gathers to share opinions, analysis, […]
Run! Run!! RUN!!! Can you spot the digital payment champion?
Fingerprints to unlock the payment, a balance just a tap away on your smartphone, a smooth sign up process, and possibly an infrastructure that allows you to pay on the […]
IKEA: smart (late) move to meet the millennials
IKEA finally opened a store in the heart of Paris: 500k sqm with services, restaurant and a whole new approach to the millennials customers, the cluster everyone in the retail […]
Valerio Sold Out 